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With multi-million dollar contracts and even more in endorsements, sport is not just entertainment. It’s big business. How are teams financed? What financial decisions lie behind franchises moving to new cities? How have the Red Sox, Patriots, Celtics and so many others become institutions whose very name draws excitement and brings in money? This course will get you started on the communications and management skills specific to sports as a business. If you love the competitive excitement of big-time pro sports and big business, this is a can’t-miss course.
Launching your own company isn’t for everyone. You need a combination of smart risk assessment and decisive leadership. Only the most daring, determined types need apply, but if you have what it takes, you’ll be in the same league as Facebook founder Mark Zuckerberg, or Google guys Larry Page and Sergey Brin. If you’re ready to develop your own startup, this course could be your first step on the road to success! You’ll create a business plan, hoping to cash in on your innovation and creativity. Research your market, work up a template to put your plan into action, and let your inner entrepreneur take command.
The past decade witnessed one of history’s most successful stock market runs – followed by one of its most devastating declines. What caused this incredible rise and major fall? What do mortgage defaults and taxpayer bailouts mean to your future investment opportunities? Are banks really too big to fail, or should they take their hits in the free market like any business? You’ll examine these tough questions, plus get the chance to create and manage your own investment portfolio! See you on Wall Street!
From professional athletes selling SUVs in the U.S. to pro basketball stars selling Smart cars in China, advertising and marketing have a formative impact on any culture. Sure, marketing communication is essential to business, but it also reflects society. How do advertisers and marketers determine the best way to influence consumers? How do they know what products will sell where? What campaigns are the most effective? How do they change campaigns to appeal to different nationalities? Corporations continue to demand professionals with cross-cultural marketing sensitivities. Build your global marketing savvy here.
All rise! It’s time for some real-world courtroom drama! Whether you’re an aspiring attorney or you just like a good argument, Mock Trial is going to put your persuasive power to the test. Think you could hold your own on a real “Law & Order” team? You’ll be part of a crew getting ready for a “big trial,” learning how to develop convincing opening and closing arguments, and strong direct- and cross examinations. You’ll experience the real inner workings of our legal system. Any objections?
How do salespeople win customers? How do political leaders collaborate on intricate international agreements? What about attorneys negotiating complex legal settlements? In each of these situations, the person who can be the most articulate and convincing is going to get the best end of the deal. Make sure that person is you! This is where you’ll study persuasive strategies that give you the power to negotiate for the advantages you deserve. Make it happen!
Ready to be a real leader? If you plan on being on top, running things as a true entrepreneur, you need to know how to call the plays with charisma and control. This course introduces you to the skills true leaders use to manage and motivate, getting excellence out of everyone on their team. You’ll study great leaders from business, politics and athletics, learning what they have in common and what makes each of them unique. You’ll also examine your own leadership attributes, learning your leadership style and finding the best way for you to move forward toward success.
*A supplemental supply or lab fee will apply.
